Early in March Facebook updated their rules and guidelines for cover photos. Facebook cover photo guidelines state that cover photos may not include more than 20% text. The great news is they removed restrictions prohibiting calls to action, website URLs, or physical addresses. So how exactly do you determine if your Facebook cover photo is in compliance with the 20% text area rule? You basically have two options in my opinion. One option is an online, automated compliance tool. The second is a manual approach that yields more accurate results. Facebook Cover Photo Guidelines Compliance – Option #1 Enter the… Continue Reading Facebook Cover Photo Guidelines
I received a question earlier today asking how to add a YouTube video to a Linkedin profile. It makes great sense to want to add a YouTube video to a Linkedin profile since video is a great way to reinforce your personal brand. Video is engaging and offers a great opportunity to make an impression. If your video is for job searching purposes or to assist in building your personal brand and make new connections, you should consider the following before making your video and uploading it to YouTube. Dress professionally, as if you were going to an in-person interview.… Continue Reading Add a YouTube Video to a Linkedin Profile
A new Facebook news feed is in the works and you want to get there before all your friends, right? The bad news is that the new Facebook news feed is not available yet. But you can put yourself on a waiting list and you may end up getting it faster than your friends. Just head on over to facebook.com/about/newsfeed, scroll to the bottom, and click the big, green button that says to join the waiting list. Along the way you will be able to see all the changes coming to the Facebook news feed.
What does Honda, The NFL, The New York Times, Ford, CNN, NASA & Tech Crunch have in common? They all use WordPress to manage their websites. That’s right – these highly trafficked and popular websites all use an open-source content management system. WordPress is arguably the most popular open-source content management system in use on the web today. Built upon the popular website tools PHP and MySQL WordPress can be deployed as either a total solution for website content management or a robust blogging platform. WordPress has many features including a theme-based front end and a plugin architecture that makes… Continue Reading WordPress – The Most Popular Emerging CMS
You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to 6 months in advance in 10-minute intervals. From your Page’s sharing tool: Choose the type of post you want to add to your Page Click the icon in the lower-left of the sharing tool Choose the future year, month, day, hour and minute when you’d like your post to appear Click Schedule If you choose a date in the past, the post will appear immediately at the appropriate place on your… Continue Reading VIDEO: How to Schedule a Facebook Post
Small business owners that understand the value of social media marketing expend a lot of effort to gain Facebook LIKEs but that is only half of the equation. Once you have Facebook fans it is important to interact and engage those users. Your posts will eventually drop out of the News Feeds of your fans when they do not interact with your posts. In a recent Hubspot webinar Chris Luo of Facebook outlined a few ways to engage your business page fans with quality content. 1. Post Regularly At a minimum you should be posting to Facebook twice a week.… Continue Reading 10 Tips to Engage Facebook Fans
It’s a question we get quite frequently. What’s a Facebook cover photo and what makes for a good one? Technically, that is two questions but we get so many questions about Facebook cover photos and profile pictures that they tend to run together. What is a Cover Photo? A cover photo is a photo associated with your Facebook profile. It sits at the top of your timeline and is always public – an important point to keep in mind as you select what photo you would like to use here. It is 851 pixels wide and 315 pixels high. You… Continue Reading Facebook Cover Photos and Profile Pictures
Photo contests are a great way to increase your brand’s Facebook LIKE count. Let Calvert Design Group create an engaging photo contest for your Facebook page. Few things engage your prospects as well as a user-generated photo contest. It creates viral brand awareness and grows your Facebook LIKEs and customer base. Start with an idea for a contest that relates to your business – pictures of food from your restaurant, scenic photos from your region, event photos, etc. Then come up with some form of incentive to increase participation – a discount coupon, a t-shirt, offer to run the winning photo… Continue Reading Looking to Increase Facebook LIKEs? Try a Photo Contest!