Are you still uncertain about the need to make sure you have a mobile strategy in place for your business? If you need convincing look no further than this recent report just released by the Pew Research Center’s Internet & American Life Project. In the U.S., 56 percent of adults are now smartphone owners, according to a study published Wednesday by Pew. This is the first time since Pew began tracking the numbers that the majority of the population owns a smartphone. The majority of the population are now smartphone owners. According to Pew, the Android platform maintains a slight edge. Twenty-eight percent of… Continue Reading More Than Half of Your Prospects Are Mobile!
Use a Chromebook? Here is a Chromebook print-screen alternative. Sometimes when working on my Chromebook I need to grab a quick screen capture. It could be for a website, a blog post, a or a Facebook status update attachment. Screen captures can also be useful for collaborating on a project with a client or co-worker. On a Chromebook use the CTRL key and the “Page Flipper” for a Print-Screen alternative There is no Print-Screen key on a Chromebook, but you can initiate a screen capture by holding down the CTRL key and tapping the “Page Flipper” key. Your screen capture… Continue Reading Chromebook TIP: Print-Screen Alternative
Google Analytics has been a great tool for a very long time at analyzing what has happened in the “past” on your website. But as the speed of the web is constantly getting faster it is not enough any more to know just what happened in the past alone. We need to know what is happening NOW on our websites. It is important to know the impact of your Internet marketing activities as it happens so you can react, correct, or clarify your message. And sometimes it is just downright cool and addictive to watch the ebb and flow of… Continue Reading Google Analytics Real-Time Reporting
There are any number of “website builder” software packages bundled with hosting plans from ISPs. But what does it really cost at the end of the day to build, deploy, manage and maintain one of these sites when compared to our Small Business Website package? That is a question every smart business owner MUST ask themselves before embarking on a journey to become their own web developer, graphic designer and Internet marketing specialist. Let’s make a few assumptions and then take a closer look at the true total cost of ownership (TCO) for the first year, as well as follow… Continue Reading Website Total Cost of Ownership (TCO) Analysis
Wordpress launched the latest version of their CMS and blogging platform today. This latest version is named “Elvin” in honor of drummer Elvin Jones. There are a number of new feature upgrades but the most notable difference is a new image management system. The new media manager is “a completely re-imagined flow for uploading photos and creating galleries.” In addition, the default theme, Twenty Twelve, is mobile responsive and some updates were made to the dashboard styles. Dashboard styles are now Retina-ready with beautiful high resolution graphics, a new color picker and some streamlining to some admin sections. If you… Continue Reading WordPress 3.5 Launched Today
In today’s Internet business economy many small business owners leave one of their most valuable business assets completely unprotected and in the hands of someone else. I am talking about your domain name. Countless times over the last 10-15 years I have worked with clients that have no idea where or with whom their domain name is registered. Sometimes it is an easy situation to make right – other times it is not. It could be they trusted a friend to register their domain name or a web developer that built their first website for them. Either way the end… Continue Reading Don’t Forget to Protect Possibly Your Biggest Business Asset